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A structured social media plan \'can pay dividends\'


It may be beneficial for contractors to outline a structured plan for pursuing an effective social media strategy, according to one expert.

Writing a piece for Web Worker Daily, Aliza Sherman suggested is it possible to enjoy a stress-free approach to advertising skills on the web by multi-tasking in an efficient manner.

She said it is possible to make \"meaningful connections\" via the platform, rather than see it as a burdensome chore.

\"If all of us approach social media tools with a basic notion of how to frame our activities ... we begin to pave a path for more purposeful and less chaotic interactions,\" Ms Sherman stated.

The expert also noted it is important not to simply cast a wide net when it comes to identifying consumers, but instead, target specific connections that can give likeminded individuals what they\'re looking for.

It may also be a good idea for contractors to focus on one or two social media sites, rather than spread their presence over several web pages.\"ADNFCR-2622-ID-19913412-ADNFCR\"

29th July 2010 Back to news list

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